Dominate Your Market Online

Understand your customers’ searching behaviour
Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website … and ultimately your product).
 

Decide how you will track conversions
Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.
 
Set up an autoresponder
Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.
 
Do the keyword research 
Brainstorm the core ones with a diverse group
“spy” on your competitions' using tools
use other tools to expand the core list 

Use our Web 2.0 Strategies to quickly dominate Google 
By using video and social networking correctly you can get good search results on the search engines.

Group keywords by the conversation type (what is the potential customer looking for?)
If you’re a real estate agent for example, you’re prospects will be having different conversations going on in their heads if they’re looking to buy a house as opposed to someone looking to sell their house
 
Build landing pages on your site for each conversation type
You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem. IN the real Estate example a buyer should go to web page for buyers and a seller should go to another web page for sellers
  
Set up your own blog
This is great for SEO reasons, it also means you become the expert in your area of expertise. It provides update information, fresh information and unique information add that to being relevant to your products of services and the search engines will love it.
  
Set up Adwords campaign using keywords, groupings and landing pages
Monitor and test…EVERY DAY 
Split test ads every day
Adjust bids every day
Get rid of non-performing keywords quickly   
As soon as a great “money term” is found, start the search engine optimization process for that term 
Market 2-3 articles per week (or even more)
Make blog postings on your blog and others’
Answer posts on forums and yahoo answers 

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. And…it’s your competitor’s that will have the knife!

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